Monday, 21 February 2011
This was an image created a few years ago. A Collabaration with Art Director Jake at Shooting the Breeze and Strawberry Frog.
Inspired by the Japanese cult movie Tetsuo: The Ironman in which the film's hero grafts computer parts onto his body in order to get 'closer to the machine', the Onitsukabot was born, made entirely from shoe parts. This ad went on to become the design template for all future Onitsuka Tiger media communications.
It was painstaking work and I dreamt about sneakers for a long time after creating the image :)